Google AdSense Policies and How to Avoid Violations

(Last Updated On: July 12, 2023)

Google AdSense is a most popular advertising platform on the internet allowing publishers worldwide to monetize their websites by displaying targeted ads thru Google AdSense program. However, it is important for websites owners and publishers to comply with Google AdSense policies, in order to maintain a positive user experience and avoid potential violations. This article will discuss the key AdSense policies and provide actionable tips to help you stay compliant.

Google AdSense Policies

1. Understand the Google AdSense Program Policies

Carefully read and familiarize yourself with the AdSense Program Policies before you start using Google AdSense. These policies cover various aspects, such as content guidelines, ad placement rules, traffic sources, and prohibited practices. Some key policies include:

  • Valuable Inventory: Ensure your website offers valuable content and does not solely exist to display ads.
  • Invalid Clicks and Impressions: Do not click on your own ads or encourage others to do so, as this violates the policies.
  • Content Guidelines: You should not publish any piece of content that violates Google’s content policies, i.e. adult content, violent content, or hate speech.

2. Create High-Quality, Original Content

Google AdSense prioritizes websites with unique and valuable content. Avoid duplicate or thin content, as this can lead to policy violations. Focus on providing informative, engaging, and well-written content that benefits your audience.

3. Avoid Prohibited Content

You needs to make sure that your website is free of any content that violates Google’s guidelines. Some types of prohibited content include:

  • Adult or sexually explicit content
  • Violent or graphic content
  • Hateful or discriminatory content
  • Drug-related content
  • Any content which infringes on intellectual property rights

Review your website regularly to ensure it remains compliant with these guidelines.

4. Ad Placement and Layout

Ad placement plays a crucial role in user experience and policy compliance. Follow these best practices to avoid violations:

  • Do not place ads in a way that encourages accidental clicks.
  • Avoid placing ads near buttons, forms, or navigation elements that may cause confusion.
  • Do not use deceptive ad formats, such as ads designed to look like content or navigation elements.
  • Limit or control the number of ads per page to properly maintain the balance between content and advertisements.

5. Monitor Traffic Sources

Google AdSense requires that you obtain traffic through legitimate means. Avoid using artificial methods to generate traffic, such as:

  • Purchasing traffic from non-recommended sources
  • Participating in click exchange programs
  • Using automated tools or bots to generate clicks or impressions

Focus on organic traffic generation through search engine optimization (SEO), social media marketing, and other legitimate methods.

6. Regularly Review Your Google AdSense Account and Website

Stay proactive in maintaining compliance with AdSense policies. Regularly review your account performance, check for potential violations, and update your website as needed. This will keep you updated with account status and help you identify any issues before they escalate.

7. Stay Informed on Google AdSense Policy Updates

Google occasionally updates its AdSense policies to improve user experience and maintain a healthy advertising ecosystem. Keep yourself updated and well informed about policy updates on Google AdSense Blog and also subscribing to the AdSense newsletter.


Complying with Google AdSense policies is crucial for maintaining a successful and sustainable ad revenue stream. By understanding and adhering to the program policies, creating high-quality content, monitoring traffic sources, and staying informed about policy updates, you can avoid violations and make the most of your Google AdSense experience.

Also Read: How to Get Google AdSense Approval: Ultimate Guide (2023)